A social media influencer must invest time and effort on social media to project a brand or celebrity’s positivity
Post Date – 12:45 AM, Tue – 1/17/23
The Internet is the new first impression, and people measure it online with likes, comments and reviews. What happens if negative, misleading, inaccurate and damaging content, rumors, lies, hurtful material or images, harmful comments or anonymous posts from problematic sites appear in our social media search results?
Checking a prospective employer’s social media profiles has become routine for many prospective employees. A social media influencer must invest time and effort on social media to project a brand or celebrity’s positivity.
Points to consider:
Online reputation, as we know it, is the process of controlling what comes up when someone searches for a brand or celebrity. Search results need to be controlled as they may contain inaccurate, misleading or negative content that may adversely affect them.
* Monitoring and Notification Management – Brands must constantly monitor mentions on the internet, even people tagging them, and notify them whenever something is posted about them, whether positive or negative
* Social Media Earnings – Track your influencers/fans/competitors, get the best people to follow the list and actively engage with them by posting share-worthy content
* Online reputation repair to modify the damage done by negative posts by identifying, analyzing and promoting correct content that will effectively suppress existing negative content
* Content Suppression and Removal – Removes all traces of nudity, deepfakes, exploitation, medical, financial, doxxing, copyright infringement and other negative content
* Digital Branding – Digital Brand Management controls brand identity, visibility and credibility.It builds the brand, differentiates it from competitors and fosters an emotional connection with the target audience
* Brand Optimization – build your online brand and ensure you send consistent, positive content across all social media channels
* Content Outreach – finding new sites, groups to post active content can help you grow your online audience
* Celebrity crisis management requires quick responses to negative comments and posts so that negative information does not damage reputation on the Internet.Unanswered negative reviews appear genuine to readers
Attacking Brands and Celebrities Online:
* Unwelcome comments from fans/followers
* false accusation
* Negative mentions in news articles
* Defamation or misrepresentation on social media platforms
* Setup pages to discredit your brand or celebrity online presence and reputation
Reputation Management Channels:
* Sponsorships – influential content, blog posts and social media ads
* Earned media – newspaper magazines, news sites, research papers, radio mentions and TV commercials and press releases
* Sharing media – Facebook, Instagram, Twitter, LinkedIn and YouTube etc.
* Owned media – websites, blogs, white papers, case studies and infographics
10 tips to increase your social media presence:
* Have a strong brand identity team
* Follow related accounts
* Actively engage with your followers on any occasion
* Create a calendar to schedule your posts
* Collaborate or cross-market across other social media platforms
* Identify correct and popular hashtags
* Seek support from media and institutions for interviews and speaking opportunities
* Form partnerships with companies and social media influencers
* Use your existing analytics data to adjust your strategy based on past experience
* Have your customer service and social media teams work together at the event
in conclusion:
Your brand makes you relevant and your reputation makes you credible. The need for Online Reputation Management (ORM) is imperative because the Internet never forgets. Use well-known ORM tools like Locobuzz, Reputology, Mention, SentiOne and Reputation Defender for better performance.
