TS BIE has also decided not to allow advertisements for guaranteed success in competitive exams like EAMCET, NEET and IIT-JEE
Post Date – 07:20 AM, Wednesday – 5/10/23
BIE Secretary Navin Mittal and Education Minister Sabitha Indra Reddy announced the interim results on Tuesday.
Hyderabad: The Telangana Board of Intermediate Education (TS BIE) has whipped private and corporate junior colleges for publishing misleading advertisements to attract gullible parents and students, deciding to impose heavy fines on colleges for publishing misleading advertisements.
It has also decided not to allow advertisements that guarantee success in competitive exams like EAMCET, NEET and IIT-JEE.
Interacting with reporters at TS BIE on Tuesday, BIE secretary Naveen Mittal said the penalty would be in line with the advertising fee issued by the management. In addition to penalties, universities will be required to publish counter-advertisements if they have previously published misleading advertisements, Mittal said.
He made it clear that the board had no objection to college advertising, only that it was curbing misleading advertising. The board’s move comes after the company’s junior college was accused of publishing misleading advertisements in entrance exams like JEE and NEET UG to lure parents and students.
If a student is ranked, the educational institution of the same name should publish an advertisement containing the university code in a timely manner, but not randomly, Mittal said, adding that the content of the advertisement should also mention the student’s ranking category, which will be done on the same day of application .
The board established a five-member committee to oversee the advertising culture and the guidelines to be followed, and the university must obtain prior committee approval for advertising content.
According to the procedure, advertising through hoarding, brochures, murals, etc. is not allowed without the approval of the committee. Mittal added that no university should advertise for intermediate courses until the board has announced the admission timetable.
