Young women entrepreneurs through ‘Goudhaara’ are becoming household names in the dairy industry
Post Date – 11:59 PM, Tuesday – 12/27/22
Shivani Reddy runs Goudhaara dairy cows at her farm in Moinabad along with Gir.
Hyderabad: Shivani Reddy, a science and engineering graduate, has been inclined towards entrepreneurship since childhood. She quit a lucrative job at Microsoft and decided to take her first steps as an entrepreneur by starting Goudhaara on their Moinabad farm to pursue her husband’s hobby of raising cattle.
It all started when she initially started receiving orders from the community. And, soon when the order was growing rapidly; she found a huge demand for organic farm milk from families in Hyderabad.
The dairy farm spans over 25 acres and has 200 Gir breed cows, most of which are imported from Gujarat. The dairy industry also promotes sustainable farming by raising cattle on only organic feed without the use of antibiotics and hormones.
“Girl cows are known for producing high-quality milk that is nutritious and easy to digest. They are gentle and show emotions like us,” she said when asked why they preferred Jill cows to other cows.
The Hyderabad-based dairy farm supplies organic, fresh and unpasteurized milk to consumers from a single source and has a strong presence in the Jubilee Hills, Kondapur and Miyapur districts.
“We want to be a farm that provides authentic milk and add new products like curds and different types of cheese, among other dairy products. At the same time, we also want to expand our services to other parts of Hyderabad,” Shivani said.
Shivani Reddy is now looking to foray into online retail by partnering with delivery apps to deliver products faster. In addition, she plans to launch an app soon to help milk subscribers order milk and other products online.
Unlike other makers in the market, Goudhaara makes ghee using traditional bilona method. In this method, whole milk is converted to curds, which are then churned to extract the butter, which is then melted, resulting in ghee, which has more ghee than that produced by other commercial methods. vitamins and antioxidants.
The female entrepreneur raised funds from different sources including financial institutions, invested Rs 1 crore in infrastructure and provided direct employment to 25 people and indirect employment to more than 50 people.
Her biggest hurdle is not managing the finances or the farm, but balancing supply and demand, and educating consumers about the quality of the milk.
“As the demand for organic milk continues to increase, meeting the demand of a larger market is our biggest challenge. But now we have the infrastructure in place to meet the market demand,” says the young entrepreneur.
