Brightly lit shops and malls with makeshift stalls adorning the main market area
Post Date – 11:59 PM, Wednesday – 12/28/22
A vendor sells colors used for Rangoli on New Year’s Eve in Hyderabad on Wednesday. — Photo: Surya Sridhar
Hyderabad: After two years of low-key celebrations, the city is celebrating New Year’s Eve in a big way. While shops and malls are adorned with lights, temporary stalls are adorning the main market area. The smell of freshly baked cakes fills the air as the bakery begins to take in a flood of orders.
Vinay Raj sells decorations and gifts at a makeshift stall in Koti, hoping for better sales this time around. He also sells fireworks that will light up the sky on New Year’s Eve.
Gift baskets are selling hot at a gift stall in Dilsukhnagar. Greeting cards, however, are still popular, the owner said.
“There is growing interest from younger consumers. Other items, including decorations and jewelry, are also selling fast. Somehow we are trying to ensure that the New Year’s spirit is restored after the devastating years of the pandemic,” he added road.
E-commerce companies love new products and crazy discounts. Despite this, offline stores still have a group of customers. Dessert makers are on the alert as orders pour in, especially from businesses. The city’s famous dessert shops such as Almond House, Dadu’s and Bikanervala are ready to meet the demand.
Meanwhile, police are preparing for an incident-free New Year. They made careful security arrangements. DJs are not permitted to participate in outdoor events and are strictly subject to the 45 decibel noise level set by the Central Pollution Control Board.
The sound of musical events should not exceed the confines of the event venue and action will be taken in case of complaints.
Police from the three councils have also issued instructions to event organizers, managers of hotels, bars, restaurants and gated communities organizing New Year’s Eve celebrations on December 31 not to take place after 1am.
Police officials directed that shows for couples should not admit minors, that the ages of attendees should be checked upon entry, and that copies of visitors’ valid IDs must be collected.
