The campaign will hit 24 locations around the world this summer via radio, social media and billboards
Posted Date – Thu, 5/25/23 at 12:25am
New Delhi: Apple on Wednesday launched a new campaign to highlight the importance of health data privacy globally, including in India, as millions of people now monitor their health data online through a plethora of smart devices.
This summer, the campaign will take place in 24 locations around the world via radio, social media and billboards. In India, there will be billboards in Kolkata, Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad.
It will include a new ad featuring the voice of Emmy Award-winning actress and comedian Jane Lynch, a white paper outlining Apple’s efforts to help protect data stored in the Health app and HealthKit on the iPhone, and 24 regions around the world. of billboards.
To underscore the importance of health data privacy, a comedy ad featuring people whose health data is being shared without third-party consent is voiced by Lynch.
The commercial is directed by award-winning I, Tonya and Cruella winner Craig Gillespie.
The company also released a white paper on health data privacy.
The tech giant believes in four privacy principles: data minimization, on-device processing, transparency and control, and security, and has built each of these four pillars into its wellness features from the start.
iOS minimizes the amount of health data sent to Apple’s servers by generating health metrics on-device. Health app data is end-to-end encrypted for users using two-factor authentication, device passcodes, and devices running iOS 12 or later. As a result, the data in the Health app cannot be read by anyone — not even Apple.
Data displayed in the Health app, such as trends and highlights, resting heart rate, and period tracking forecasts, are calculated on-device. This on-device storage and computing helps ensure that Apple does not see this data in order to provide health indicators and summaries.
Health data is sensitive data, so Apple ensures that users have control over what data is shared, with whom, and how it is used.
Apps can request access to different types of data through HealthKit, and users can decide which data, if any, to share.
Health and fitness data collected from iPhone and Apple Watch is encrypted on-device with a passcode and securely synced from Apple Watch to iPhone. Therefore, someone with physical access to your device cannot read the data in the Health app unless they know your passcode.
As of August 2022, more than 95% of active iCloud users have two-factor authentication enabled.
