The moment you walk into her home, you are mesmerized by the aroma of ‘pindi vantalu’. On every corner, you’ll find freshly made snacks and sweets.
Published Date – 05:52 PM, Sun – 01/08/23
The moment you walk into her home, you are mesmerized by the aroma of ‘pindi vantalu’. On every corner, you’ll find freshly made snacks and sweets.
Hyderabad: Hyderabad-based Pramada Reddy, 61, is pushing the envelope as she runs a successful business out of the kitchen. Not only did she break down barriers, but she became an inspiration to the women she worked with.
The moment you walk into her home, you are mesmerized by the aroma of ‘pindi vantalu’. On every corner, you’ll find freshly made snacks and sweets. Says Pramada, “We started selling bakshalu and sakinalu in small quantities. Everything is homemade and of the best quality. We don’t reuse the oils either.”
Located near Indira Park, Pramada’s Traditional Telangana Food was founded in 2000 with the support of her husband Rama Sahayam Sudhi Ram Reddy, who also happens to be a veteran.
Their business started modestly, pursued by her out of interest. “At first, I was looked down upon. They would ask why she had to make these and sell them. But as the business grew and became successful, I earned the respect I deserved,” she says.
Today, her company sells over 200 varieties of local snacks and sweets such as murukulu, appalu, laddu and more. Their bestsellers are kheema garjalu and non-veg kimchi made with shrimp, lamb and chicken.
“We mainly take bulk orders and have the most work during the wedding season and festivals like Sankranthi and Diwali. People living abroad also place orders and we deliver by courier,” added Pramada, who also provides services for those who want Customers who want to buy small quantities run a walk-in store.
At any given time of the day, about 30 women are busy in their home with different orders. She said having women work in her kitchen was a conscious decision so they could earn a living.
Despite the stereotype that women should never allow other people into their kitchens, Pramada not only pushes the boundaries and breaks the stigma of poor women behind the scenes, but also makes room for other women who work for her.
