Elon Musk rebranding Twitter has led to mixed reactions, but the logo is here to stay
Published Date – 11:30 PM, Tue – 25 July 23
Elon Musk has a long history with the letter ‘X’ with most of his
companies featuring it.
Elon Musk in recent times is famously known for making drastic changes in social media company Twitter. His biggest change came on Monday when he replaced the iconic blue bird with a black-and-white letter ‘X’.
Not just the logo on the platform, but the website name and Twitter’s other corporate accounts also embraced this new branding.
On Sunday, Musk tweeted “Soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
It is no news that he wanted to rebrand the platform for quite some time now. Musk has a long history with the letter X. In 1999, he co-founded X.com, an online bank, which later became PayPal. The logo for his space company SpaceX is also X.
And recently, riding the AI wave, his AI business also goes by X.ai. With this, changing the Twitter logo to X seems only natural; although there were reports of resistance from private investors and banks. Signifying the change, Twitter’s headquarters in San Francisco removed the sign letters, and the letter X was projected on the building after the announcement.
It remains to be seen how Twitterati will adapt to this significant change on the platform. Will this rebranding attempt work or is it going to fall flat on its face?
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