Google-owned YouTube rolls out new policy for fan channels on video-sharing platform
Published Date – Sat 23/24 at 6:20am
San Francisco: Google-owned YouTube has rolled out new policies for fan channels on the video-sharing platform.
The company said on a support page Thursday that if someone runs a fan channel, they must clearly state in the channel title that their channel does not represent the original creator, artist or entity.
This update will take effect on August 21, 2023.
“For example, channels that claim to be ‘fan accounts’ but actually impersonate someone else’s channel and re-upload their content are not allowed.”
Another example is not allowing a channel to share the same name, avatar or banner as another channel, the only changes being adding a space or replacing the letter O with a zero.
This update will protect real fan channels from content and channels that mimic them.
Additionally, the company says the change should prevent creators’ names and likenesses from being used for malicious purposes and prevent viewers from being misled by the channels they participate in and follow.
Meanwhile, last week, the video-sharing platform announced it was lowering eligibility requirements for the YouTube Partner Program (YPP) and rolling out some monetization methods for smaller creators, including paid chat, tipping, channel memberships and shopping features.
