Post Date: Post Date – 11:30 PM, Thursday – November 3rd
Hyderabad: Sitting in a yellow box filled with herbs at Laxmaiah Dawasaz in Nampally, 33-year-old K Madhukar strives to maintain a long tradition of family practice of Ayurveda.
After his grandfather, Laxmaiah, who treated Nizams and opened a clinic in 1947, Madhukar’s father Madhan Mohan took over. Even today, both of their portraits adorn the walls of their Dawasaz.
Although an engineering graduate, Madhukar pursued a second degree in Ayurvedic medicine. “I’m the eldest son in the family, so it’s my responsibility to carry on the tradition. This store is my grandfather’s name, and I’m here as an ode to him,” he said.
Madhukar sells Ayurvedic remedies for various ailments including hemorrhoids, kidney stones, arthritis, fertility related disorders and more. All of the medicines are made with selected herbs from his 75-year-old Dawasaz’s stockpile of 900 herbs.
“All the medicines we have now are based on recipes that my grandfather wrote many years ago. I mix all the herbs myself, and each medicine has about 30-40 herbs,” he explained, adding that the medicine It is given either in powder form or in capsule form called ‘gogal’.
The course of treatment for each drug is about 45 to 60 days. While the 10-day course costs between 450 and 500 rupees, Laxmaiah Dawasaz has been selling medicines for sinusitis and migraines at much lower prices. “These are vital drugs, and we don’t want to profit from them. That’s the way it is,” Madhukar said.
Most of the customers who took medication from him were referred by other customers who had benefited from his medication. He said his business had been doing well for several years and was entirely word of mouth.
Asked if Ayurveda would persist in today’s modern world of medicine, Madhukar said: “More and more people are taking Ayurvedic medicines these days because they know its benefits. However, only when This can only continue when there are enough Ayurvedic practitioners who are loyal to their profession and not selling any random powder for the money.” Madhukar added that for those like him who sell these Ayurvedic medicines Say, profit is not the money they make, but the “dua” they receive.